Pricing with GST & Fees Calculator
Calculate selling price after GST, platform fees, payment fees, shipping and target profit. Free pricing calculator for Indian sellers.
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अपने आँकड़े दर्ज करें। बदलाव के साथ अनुमान और चार्ट अपडेट होंगे।
Pricing inputs
- Customer price
- ₹1,432
- Price before GST
- ₹1,213
- Expected profit
- ₹234
- Sales margin: 19.3%; markup on cost: 30.0%
- Fees + output GST
- ₹418
आपके आँकड़ों का मतलब
Of every ₹100 the customer pays, you keep about ₹16 as profit.
Fees take about ₹14, GST ₹15 and product plus shipping costs ₹54.
Your no-loss price is ₹1,109.
At this price, fees, GST and costs use up everything you receive; treat it as the floor for discounts and sales.
A platform fee 2 points lower would cut your price by ₹33.
You'd earn the same profit while pricing more competitively.
Target is markup on product plus shipping cost, not a sales margin. GST is passed through, not profit. Choose fee bases from your provider's agreement. Enter costs and fees net of recoverable input GST; include any unrecoverable fee GST in fee rates or fixed charges. Discounts, returns and ads are excluded.
अपनी गणना समझें
Online sellers often underprice products because GST, platform commission, payment fees, shipping and fixed order fees are considered separately. This pricing calculator starts with product cost and target profit, then works forward to the pre-GST price and customer price needed after fees. It is useful for marketplace sellers, D2C brands and small businesses quoting prices.
Pricing with GST & Fees Calculator क्यों उपयोग करें
A product can look profitable on cost plus markup but lose money after marketplace fees and payment charges. This calculator groups those deductions and shows the customer price required to preserve your target profit on cost. It separately reports true profit margin on pre-GST sales revenue.
एक नज़र में लाभ
GST-inclusive customer price
See both pre-GST selling price and final customer price after GST.
Platform and payment fees
Model percentage commissions, payment fees and fixed order fees in the same calculation.
Markup-led pricing
Start with target profit on product plus shipping cost; this is markup, not sales margin.
Pricing with GST & Fees Calculator कैसे उपयोग करें
- 1
Enter product and shipping cost
Include packaging and fulfilment costs that you bear per order.
- 2
Set target profit
Use the profit percentage you want to earn on total cost.
- 3
Add GST and fees
Enter GST rate, platform fee, payment fee and fixed order fee.
- 4
Use the customer price
The calculator shows the price the customer should pay to preserve the target profit.
उदाहरण
Marketplace product example
A seller has ₹700 product cost, ₹80 shipping and wants 30% profit on cost. Platform fee is 12% of the pre-GST price, payment fee 2% of the GST-inclusive price, fixed fee ₹25 and output GST 18%. Total cost = ₹780, target profit = ₹234. Combined fee rate = 12% + 2% × 1.18 = 14.36%. Pre-GST price = (₹780 + ₹234 + ₹25) ÷ (1 − 0.1436) ≈ ₹1,213.22. Customer price = ₹1,213.22 × 1.18 ≈ ₹1,431.60.
- Total cost
- ₹780
- Pre-GST price
- About ₹1,213
- Platform + payment fees
- About ₹174 (plus ₹25 fixed fee)
- Output GST
- About ₹218
- Customer price
- About ₹1,432
- Profit
- ₹234 (30% on cost, about 19.3% of pre-GST price)
The 30% markup becomes a 19.3% sales margin once fees are counted, which is why the page reports both.
इसकी गणना कैसे होती है
Total cost is product cost + shipping, and target profit is total cost × target profit %. Each percentage fee becomes a rate on the pre-GST price: a fee charged on the pre-GST price stays as is, while a fee charged on the GST-inclusive price is multiplied by (1 + GST rate). The two rates are added into one fee rate.
The pre-GST price is solved directly: pre-GST price = (total cost + target profit + fixed fee) ÷ (1 − fee rate). Output GST is pre-GST price × GST rate, and the customer price is pre-GST price + GST. If the combined fee rate is 100% or more, no price can cover the fees and the page says so.
Profit is pre-GST price − total cost − percentage fees − fixed fee, which comes back to your target profit. Profit margin is that profit divided by the pre-GST price; profit on cost is profit divided by total cost. Nothing is rounded inside the calculation, so round the final price to your preferred price point yourself.
मान्यताएँ और सीमाएँ
- GST is added on top of the pre-GST selling price.
- Platform and payment fee bases are independently selectable: pre-GST price or GST-inclusive customer price. Defaults are platform pre-GST and payment GST-inclusive, not universal provider rules.
- Target profit is a markup on product plus shipping cost. True sales margin is profit divided by pre-GST selling price.
- Enter costs and fees net of recoverable input GST; include unrecoverable fee GST in fee percentages or fixed charges.
- Fixed fees are included in the Fees + output GST result. Returns, discounts, ads and inventory holding costs are not modelled.
अक्सर पूछे जाने वाले प्रश्न
Should GST be included in revenue for margin?
Usually no. GST is collected from the customer and paid to the government, so operational margin should be assessed on price before GST.
Can I include shipping cost?
Yes. Enter shipping and packaging cost if you pay it. If the customer pays shipping separately, keep it out or model that as a separate line.
Does this include advertising cost?
No. Add ad cost into product cost or fixed fee if it is predictable per order.
Why is customer price higher than cost plus margin?
Because platform fees, payment fees and GST increase the price needed to retain the same profit after deductions.
Why is my profit margin lower than the target profit I entered?
The target is a markup on cost, while margin is measured on the pre-GST selling price, which is larger. In the example, ₹234 is 30% of ₹780 cost but only about 19.3% of the ₹1,213 pre-GST price. If you think in sales margin terms, raise the target profit until the margin figure reads what you want.
Should I choose pre-GST or GST-inclusive for the payment fee?
Payment gateways usually charge on the amount the customer actually pays, which includes GST, so the default treats the payment fee as GST-inclusive. Marketplace commission bases vary by platform and category. Check your seller agreement and set each toggle to match it; a fee on the inclusive price costs you more.
What happens if my fees add up to 100% or more?
Then no selling price can recover them, because every extra rupee of price is eaten by fees. The calculator flags pricing as not possible. In practice you'd need a lower-fee channel or a different fee structure.
अंतिम बात
Use the pricing calculator before publishing a listing, running discounts or quoting wholesale prices. It turns hidden deductions into visible line items and helps protect your margin before the order is placed.
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