Pricing with GST & Fees Calculator
Calculate selling price after GST, platform fees, payment fees, shipping and target profit. Free pricing calculator for Indian sellers.
Online sellers often underprice products because GST, platform commission, payment fees, shipping and fixed order fees are considered separately. This pricing calculator starts with product cost and target profit, then works forward to the pre-GST price and customer price needed after fees. It is useful for marketplace sellers, D2C brands and small businesses quoting prices.
Pricing with GST & Fees Calculator
Change the inputs on the left. Results update instantly on the right.
Pricing inputs
Why use the Pricing with GST & Fees Calculator
A product can look profitable on cost plus markup but lose money after marketplace fees and payment charges. This calculator groups those deductions and shows the customer price required to preserve your target margin. It helps sellers avoid accidental underpricing before listing or discounting products.
Benefits at a glance
GST-inclusive customer price
See both pre-GST selling price and final customer price after GST.
Platform and payment fees
Model percentage commissions, payment fees and fixed order fees in the same calculation.
Margin-led pricing
Start with the target profit on cost and calculate the price needed to achieve it.
How to use the Pricing with GST & Fees Calculator
- 1
Enter product and shipping cost
Include packaging and fulfilment costs that you bear per order.
- 2
Set target profit
Use the profit percentage you want to earn on total cost.
- 3
Add GST and fees
Enter GST rate, platform fee, payment fee and fixed order fee.
- 4
Use the customer price
The calculator shows the price the customer should pay to preserve the target profit.
Worked example
Marketplace product example
A seller has Rs 700 product cost, Rs 80 shipping cost and wants 30 percent profit after 14 percent combined fees.
- Total cost
- Rs 780
- Target profit
- 30% on cost
- GST
- 18%
- Output
- Pre-GST price and customer price
Assumptions and exclusions
- GST is added on top of the pre-GST selling price.
- Percentage fees are calculated on the pre-GST selling price.
- The calculator does not model returns, discounts, ads or inventory holding cost.
Frequently asked questions
Should GST be included in revenue for margin?
Usually no. GST is collected from the customer and paid to the government, so operational margin should be assessed on price before GST.
Can I include shipping cost?
Yes. Enter shipping and packaging cost if you pay it. If the customer pays shipping separately, keep it out or model that as a separate line.
Does this include advertising cost?
No. Add ad cost into product cost or fixed fee if it is predictable per order.
Why is customer price higher than cost plus margin?
Because platform fees, payment fees and GST increase the price needed to retain the same profit after deductions.
Final word
Use the pricing calculator before publishing a listing, running discounts or quoting wholesale prices. It turns hidden deductions into visible line items and helps protect your margin before the order is placed.
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